Sammy Hagar Shares His One Condition To Get Into A New Business

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During an interview with Seltzer Nation, the singer and guitarist Sammy Hagar opened up about his life as a businessperson, emphasizing his most recent venture, Sammy’s Beach Bar Cocktail Co. Hagar revealed the only circumstance that made him get into a new business.

Along with his contributions to the bands Montrose, Van Halen, and Chickenfoot, Hagar is also known as a philanthropist, entrepreneur, and restaurateur. Besides a bike store, he has a nightclub named Cabo Wabo Cantina in Mexico and Nevada. Also, he has produced his own tequilas, ‘Cabo Wabo Tequila,’ which has become successful entrepreneurship earning him $91 million.

Along with Cabo Wabo, the Red Rocker founded ‘Sammy’s Beach Bar & Grill’ in St. Louis, and he donates all of the profits to local charities. He also established ‘Sammy’s Beach Bar Cocktail Co.,’ celebrating its launch with a rooftop show like the Beatles did in 1969. In July 2022, the singer celebrated the brand’s Florida launch at Waterstone Resort & Marina.

Hagar had previously mentioned that this venture initially occurred as a ‘family challenge’ as he did not like the cocktails his children drank. The singer also talked about his entrepreneurial side revealing what he paid attention to before starting a business. According to his latest interview, Hagar only starts a business in an area where he can surpass the competition to become the best.

The Red Rocker said that he would not start working on something he is not good at and gave examples from wine-making. He decided to go into making cocktails, which he was already good at, and improved himself. No matter how expensive it was, he prioritized quality when starting this business, which ultimately paid off. However, people talking about high taxes initially made him a little hesitant.

Sammy Hagar said the following about starting the brand:

I only get into a business if I think I can do better than the competition. Otherwise, I don’t bother. I don’t make fine wines even though I drink fine wines more than tequila or rum. But I don’t make wine because you got Château Lafite Rothschild, Cheval Blanc, and Domaine de la Romanée-Conti out there. I wouldn’t even know where to start, so I don’t make those things. But when somebody makes a lousy RTD and sticks it in my refrigerator, I go right to work. And that’s why I decided to do it. I said, ‘I can make a better product than this.’

And when I did it, by the way, they were only about three RTD brands on the market. I do everything myself. So, I started taking notes of what flavors I wanted. And I started thinking about packaging, and I went to my Beach Bar Rum people, and everyone said at that time, ‘No, you can’t use spirits. You can’t use rum. It’s going to be way too expensive.’ And I said, ‘Well, I don’t care. I’m about quality. So, if my price is higher….’ ‘Oh,’ they said, ‘It’ll be so much higher in the taxes and blah, blah, blah.’ And I hesitated.”

It seems that Sammy Hagar set his mind to producing quality products even if he hesitated momentarily. As the Red Rocker explained, when he started this venture, he focused on what he was the best at. Hagar now delights his visitors with his low-calory cocktails with various flavors.