Paul Stanley Has No Regrets About Selling KISS For $300 Million

Bihter Sevinc
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Bihter Sevinc
Hi! I'm Bihter. I'm interested in rock music, literature, cinema, and doing research in Cultural Studies. Please don't hesitate to contact me if you have any...
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Photo Credit: Joel Barrios

Paul Stanley is happy with selling KISS for $300 million.

“I’m blessed to have done what I’ve done, and it will go forever,” the singer said during an appearance on the Off The Cupp With S.E. Cupp podcast. “We sold KISS, which is something that’s unheard of, that doesn’t even exist in the lexicon of music.”

He continued, “We sold KISS [several] months ago — I mean, everything: the logo, the makeup, the music. And there’ll be an incredible, immersive musical experience that’ll debut in ’27 that George Lucas is involved in, and those characters will live forever.”

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“And we’re involved — Gene [Simmons, KISS bassist/vocalist] and I — are involved in that. So, yeah, that lives forever. But I can’t. The Starchild can,” Stanley added.

Last year in April, KISS sold their music, name, and rights to Pophouse Entertainment for over $300 million. The company plans to create a KISS avatar show in the U.S. using the same technology as ABBA’s live avatar show.

KISS first worked with Pophouse in December 2023, revealing digital avatars at their farewell show in New York. The technology was developed by Industrial Light & Magic and Pophouse, the team behind ‘ABBA Voyage’ in London.

“I don’t like the word acquisition. Collaboration is exactly what it’s about,” Gene Simmons said at the time. “It would be remiss in our inferred fiduciary duty — see what I just did there? — to the thing that we created to abandon it.”

He noted, “People might misunderstand and think, ‘OK, now Pophouse is doing that stuff and we’re just in Beverly Hills twiddling our thumbs.’ No, that’s not true. We’re in the trenches with them. We talk all the time. We share ideas. It’s a collaboration. Paul (Stanley) and I especially, with the band, we’ll stay committed to this. It’s our baby.”

“Life happens while you’re busy making important plans. We were planning our respectful, proud walking off into the sunset because we’ve been touring; we had been touring for half a century,” Simmons also told People later. “I don’t want to go out there with my walker.”

The avatar show of KISS will start in late 2027 in North America.

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