Exodus guitarist Gary Holt discussed his unconventional merchandise business in a recent appearance on Talk Is Jericho.
He shared details about his financial challenges during the pandemic and explained his hands-on approach to selling controversial merchandise.
“There are times like during the pandemic, sh*t got tough. I mean I sell ‘Kill the Kardashians’ shirts,” Holt explained. “When I sell them, I mean _I_ sell them. When you bought that shirt, if I’m not on tour, I’m the guy who put it in that f*cking envelope and took to the post office.”
He elaborated on his personal involvement: “I do it. I don’t hire someone else to do it. It’s me. It was out my garage and then we had an extra closet in the spare room. But yeah, I’m the guy shipping that sh*t out. It’s like tasteless merchandise brought to you by Gary Holt. Because it helps me keep my bills paid.”
His revelation sheds light on the financial challenges musicians faced during the pandemic lockdowns.
The controversial merchandise line traces its origins to 2015. Toronto Sun documented Holt’s first public appearance in the provocative shirt during a Long Island concert. The moment sparked widespread discussions about celebrity culture.
Holt’s friend Jack created the shirts through his company, No Love Apparel. Metal Injection reported that Holt’s initiative stemmed from his frustration with individuals gaining fame without meaningful societal contributions.
The merchandise drew more attention following comparisons with Kardashian family members wearing metal band merchandise. Alternative Press noted that Holt decided to reprint the shirts in 2020. This decision aimed to counter unauthorized bootleggers in the market.
The music industry’s pandemic struggles pushed artists toward alternative income sources. Merchandise sales became crucial for musicians who lost touring revenue. Holt’s personal management of his merchandise business reflects a growing trend of artists taking direct control of their operations during these challenging times.
