Paul Stanley Defends KISS Avatars: ‘People Got The Wrong Impression’
Recently speaking to Ultimate Classic Rock in an interview, Paul Stanley addressed some misconceptions regarding KISS’s venture into virtual avatars.
The band announced a step into the digital age at their final live performance at Madison Square Garden on December 2. The singer clarified the avatar concept, saying:
“One thing that’s interesting is people, I think, perhaps even understandably, got the wrong impression initially of the avatars. Because at the Garden shows, we wanted to give people a glimpse of some of the things, or one of the things, that’s to come.”
The Early Stages Of Avatar Development
Explaining how the avatars are not intended to replace the band members, he continued:
“But the avatars are really in their infancy. They’re far from where they’ll end up in terms of look and purpose. The purpose, ultimately, is not that we’re being replaced by flying avatars. It’s just another way of diversifying what KISS is.”
Behind The Scenes Of The Avatar Creation
The KISS avatars have been created with the expertise of Industrial Light & Magic (ILM) and funding and production by Sweden’s Pophouse Entertainment. Stanley previously shared his enthusiasm for the project, seeing it as a means to immortalize the band’s legacy:
“What we’ve accomplished has been amazing, but it’s not enough. The band deserves to live on because the band is bigger than we are.”
Tommy Thayer’s Thoughts On KISS’s Avatar Journey
KISS’s guitarist Tommy Thayer also reflected on the avatar development process in a conversation with Guitar World. Acknowledging that perfecting the imagery will take time from a similar point to Stanley, he noted:
“It’s been interesting doing the avatars so far; it’ll take some time to get the imagery where we want it to be. I haven’t really thought about what it all means in the big picture, but with technology evolving as quickly as it is, there’s no doubt that this is the direction a lot of entertainment is going.”
Gene Simmons revealed during a meeting with fans at Electric Lady studios in New York City that the band has invested a substantial $200 million in the avatar project. The anticipated launch of the KISS avatars is scheduled for 2027.