Metallica’s drummer Lars Ulrich discussed U2 and music technology during an appearance at SXSW.
“I’ve been also a huge U2 fan. I have watched from the sidelines as those guys have really pushed the overlap between technology and music,” Ulrich said.
“I still cannot and will not shake the fanboy that I really am, even 45 years into it,” he continued. “I consider myself to be the biggest Metallica fan there is. I say that with pride. I’ll always do everything I can to take the fan side. We ensure that fans have access to our music on all streaming platforms. We don’t side with just one platform because that’s not fair to the fans.”
Metallica’s commitment to digital accessibility ensures their music remains available across multiple streaming platforms.
Ulrich’s admiration for U2 reflects his long-standing respect for the Irish band’s approach to music and technology.
Reporting from WMGK highlights Ulrich’s consistent praise for U2’s band dynamics. He views them as an ideal model for band operations. Their long-standing relationships and shared upbringing stand out as key success factors.
Metallica’s dedication to fan accessibility has led to innovative developments. Coverage by WMGK reveals the band’s groundbreaking move. They became the first band to release all videos from their album ’72 Seasons’ in American Sign Language (ASL). This release coincided with National ASL Day.
This ASL initiative marks a significant advancement in digital accessibility. It opens up their content to fans who are deaf or hard of hearing. The move demonstrates the band’s innovative approach to audience engagement.
The band has supported their ’72 Seasons’ release with various digital promotions. These fan engagement strategies strengthen Metallica’s connections with their audience through innovative digital platforms.
