KISS May Have Started A Revolution To Save Rock Music (Opinion)

In recent days, a tweet from Mitch Lafon has helped me understand some things better. We even did a news piece about that tweet. It was about how what we know as old school rock is entering its final phase, and in 5-6 years, we might not have anything left of it. Honestly, this is a rather sad reality, but I think it’s also something we need to start getting used to.

As many of you might have followed, even from a distance, AI has entered our lives in the last year, and it’s nothing short of a revolution. But can this revolution spark another in the rock sector? That’s what we’re going to ponder today, and we will see how the ‘new era’ concept announced by KISS after their farewell tour might just be the light at the end of the tunnel for the rock sector.

Giving concerts with holograms isn’t exactly new. We already have the example of Gorillaz succeeding with this technology. In the rock sector, hologram concerts of Dio were organized and indeed won the admiration of rock fans. We might also categorize Queen projecting Freddie’s image on screen in some of their songs during concerts. Yes, we are accustomed to this.

So, why is KISS’s situation particularly significant? As I mentioned at the beginning of the article, because of the AI revolution… KISS has always been a controversial group in the rock sector because they are often labeled as being ‘profit-oriented’ and accused of taking this to an extreme. Naturally, their announcement of continuing with hologram concerts after their farewell tour has stirred some reactions. But what if this decision could actually be a guiding light for the rock sector? Yes, indeed.

We can accept that the time for rock and metal groups is limited and many are starting to say goodbye. A significant number of metal and rock bands have left the stage. However, a substantial segment of fans still yearns to see them perform live. Take Slayer, for example… Whenever we post news about them, it inevitably circles back to a possible comeback. The crucial point here is not so much the fans’ desire but the fact that the figures of the rock sector can no longer meet the demanding conditions of touring due to advancing age. In this case, there’s demand, but the manpower to meet it is lacking. Here we can loudly proclaim the answer: holograms, avatars, or whatever you call it.

The biggest disadvantage of hologram concerts is that every show includes the same predetermined things. Imagine if the monotony could be eliminated with the intervention of artificial intelligence? Something much more promising could emerge. Picture this: on stage, tens of thousands of AI-powered Gene Simmons, each knowing his moves and mannerisms by heart and smart enough to improvise them in performance. Exciting, isn’t it?

While we still have the main figures of the rock sector actively performing and producing, you might be skeptical about this idea. But we’re in a desert now, with a small lake we’re surviving off. What happens when the lake dries up completely? That’s when the value of hologram concerts will be understood, and we will quench our thirst with them. If they’re AI-supported, it will only enhance the quality of the water.