Sleep Token has embarked on a new chapter in their musical journey with their recent signing to RCA Records, sparking both excitement and concern among their dedicated fanbase.
After a successful stint with Spinefarm Records, Sleep Token announced their new partnership with RCA Records, a label known for its roster of renowned artists like Foo Fighters, Three Days Grace, and The Strokes. This transition is seen as the start of a ‘new era’ for the band, which has rapidly gained popularity. By tagging Sleep Token on their post, RCA Records wrote:
“Welcome to the RCA family!”
The band shared the news on their IG story with the caption:
“RCA, welcome to the new era.”
A Mix Of Hope And Caution From The Fans
The announcement was met with mixed reactions from fans, many of whom took to the comments section of RCA Records’ social media posts to express their concerns. One fan wrote:
“Please don’t ruin this band. That’s all I ask.”
Another person said:
“This is a bad label.”
One other comment was added, voicing their criticisms of the label’s history with smaller artists:
“RCA is known for trashing their smaller artists… not exactly happy.”
Sleep Token’s Rising Star
Despite these concerns, following the release of their album ‘Take Me Back to Eden’ last year, Sleep Token has seen a significant increase in popularity, outperforming even established acts like Metallica in Spotify streams. Their blend of music, combined with a mysterious image, has captured the attention of listeners worldwide, leading to a busy schedule of international tours set for 2024.
Hints of Sleep Token’s evolving identity have been apparent, from wiping their Instagram clean earlier this year to debuting new masks at a recent show. Such changes often signify a new phase in a band’s career, sparking speculation among fans about upcoming music or shifts in artistic direction. Masked bands, notably Slipknot, have used similar tactics to mark new chapters.
Below, you can see the record label’s post and the band’s IG story.
