Black Veil Brides frontman Andy Biersack has opened up about the band’s shift away from commercial pressures and their focus on creative freedom in a recent interview with Idobi.
Biersack discussed how the band has moved beyond the constraints of chasing hit singles and embraced a more authentic approach to their music.
“Well, I think we have a total lack of interest in any commercial crossover,” Biersack said. “We’ve been in the major label system for most of our career, where even though we were a band with a lot of shreddy guitars and I’m writing about theological ideas, they’re, like, ‘But where’s the single?’ And so you’d always kind of have to temper that with, ‘We’ve gotta make sure that there’s a single.'”
The vocalist explained how their current label partnership has allowed them greater creative control.
“And what we have found, and thankfully working with Spinefarm now, ‘Bleeders’ was not a song that was made to be a hit,” he continued. “And yet it was a song that, because the label believed in it, did really well at radio and traditional places. So we want to be able to make songs that are enjoyable and that people at radio wanna play — we sincerely want that — but we are not in a position now where we’re going to the studio going, like, ‘Okay, but we’ve gotta make sure that we have the song that it’s cool for the executives’ kind of thing, which is kind of something that we had been bogged down by for a lot of years.”
Biersack reflected on the unpredictable nature of commercial success in the music industry.
“And sometimes it works and sometimes it doesn’t,” he said. “In some cases, you make a concept record that’s an hour and a half long, but you happen to have a song that is a platinum single on it. People are, like, ‘All right, fine. You could do weird stuff.’ If you do that same thing and then you don’t have that platinum single, yeah….”
He concluded by emphasizing the band’s new philosophy toward songwriting.
“And we’ve seen both sides of that,” Biersack said. “So, at this point I feel like the best bet is just to make the coolest thing we can make as opposed to trying to go, ‘I hope we’ve got that big hit on there,’ ’cause you can’t prescribe those things.”
This creative independence represents a significant evolution for the band. The band has been actively working on new material that reflects their artistic vision without external commercial pressures.
Blabbermouth reported that Black Veil Brides recently finished a new album following their 2021 release The Phantom Tomorrow. This latest project marks a milestone in their creative journey. Biersack and guitarist Jake Pitts took the lead on producing the record themselves for the first time with original material.
The band’s decision to self-produce represents their commitment to maintaining full creative control over their sound. This approach aligns directly with Biersack’s comments about moving away from executive-driven decisions and focusing on what the band considers their best work. The self-production process allowed them to work with minimal outside input. This gave them the freedom to explore their musical ideas without compromise.
Their previous album The Phantom Tomorrow demonstrated the band’s ability to balance commercial appeal with artistic ambition. The 2021 release was praised as a conceptual work that blended imaginative storytelling with Black Veil Brides’ signature melodic and hard rock sound. This proved that creative depth and accessibility could coexist.
The band’s evolution toward creative independence also coincides with their continued presence in the live music scene. Idobi confirmed that Black Veil Brides is set to perform at Warped Tour 2025. The band maintains their connection with fans while pursuing their new artistic direction. This balance between staying true to their fanbase and exploring creative freedom exemplifies the approach Biersack described in his recent comments.
