Jared Leto has announced that his band 30 Seconds to Mars will partner with World, Sam Altman’s AI-driven identity verification tool, for their upcoming tour, as shared in a post on Instagram. The move is aimed at ensuring that only verified human fans can purchase tickets, blocking bots and fake accounts from the process.
The band outlined the initiative in an Instagram post, emphasizing the goal of putting fans first and creating a fairer ticketing experience.
“Thirty Seconds to Mars partners with World to protect live music and put fans first,” the band wrote. “A Beautiful Lie vs This Is War tour launches with special, humans-only tickets. No bots allowed. Exclusive perks for verified real, human fans.”
Leto also shared a video message explaining how the verification process will work for the tour.
“For this tour, which is A Beautiful Lie vs This Is War tour, we’re trying something new with our friends at World to hopefully make ticketing more fair for you,” Leto said. “So, this is what’s gonna happen. You’ll verify that you’re a real human through the World app. It’s quick, and it happens in person.”
He went on to highlight the key benefit of the system for fans.
“That means that bots and fake accounts can’t flood the system,” he continued. “It’s one real fan, one real shot at tickets, and less chaos, more access. Just the way that it should be. So, we love you, we miss you, we will see you on the road.”
World, co-founded by Sam Altman, is known for its biometric verification process, which involves users scanning their faces through cameras to share their biometric data. The A Beautiful Lie vs This Is War tour marks one of the first major concert applications of the technology.
The partnership adds a new layer of detail to what is shaping up to be one of the more ambitious rock tours of 2027. The band is leaning on cutting-edge identity technology to reshape how fans access live music.
As reported by The PRP, the verification method being used goes beyond a standard account check. The band will specifically employ biometric eye-scanning technology to confirm fans’ identities, which aligns with World’s broader identity model of using physical biometric data to distinguish real humans from automated systems.
Notably, the biometric requirement will not apply to every ticket in the tour. The PRP noted that the World partnership will launch with “special, humans-only tickets,” suggesting the verification system is being introduced for a limited ticket tier or presale window rather than the full general sale. Verified fans will also receive exclusive perks as part of the arrangement, giving the initiative an added incentive beyond simply blocking bots.
The tour itself is a European and UK run scheduled for spring 2027, built around two of the band’s most celebrated albums. Listings on Bandsintown show the run is officially billed as the “A Beautiful Lie vs This Is War European Tour 2027,” with confirmed dates at major venues across the continent, including Lisbon’s MEO Arena and Valencia’s Roig Arena.
The use of biometric eye-scanning for concert ticketing represents a significant step in the live music industry’s ongoing battle against ticket bots. Bots have long frustrated fans by snapping up large volumes of tickets within seconds of a sale going live. By tying ticket access to a verified human identity, 30 Seconds to Mars and World are positioning the technology as a direct solution to one of the most persistent problems in live event ticketing.
Whether the model will be adopted more broadly across the industry remains to be seen. The 30 Seconds to Mars partnership signals a growing appetite among artists to take matters into their own hands and to use emerging technology to do it.
