Bring Me the Horizon has faced backlash from fans for live show AI effects.
The band used AI visuals in their live show and merchandise, but some fans are unhappy. A TikTok video showed a special AI camera making singer Oli Sykes look like a demon turning back into human form during a live performance of ‘AmEN.’
Comments on the TikTok post showed not everyone liked this new idea. “You gotta be kidding me,” one individual said. Another noted, “IDK about this one.” “Jesus Christ man, come on,” added a third. Another fan wrote, “I defend y’all with my life but (frowny face emoji).”
The negative reactions made some people wonder why there was a backlash. One of the first commenters said, “The religious imagery isn’t the issue.” It seems the use of AI upset some fans.
Supporters of Bring Me the Horizon joined in, showing not everyone disliked what they saw. A fan said, “This band is so crazy creative! gd this is cool and mind-blowing live no doubt.” One other person explained, “The people upset about this have obviously not actually listened to BMTH.”
“When i saw this live i was just SPEECHLESS, couldn’t even move!!!,” another fan commented. “Why’s everyone so butthurt about a camera,” an individual stated. Another person disagreed, saying, “Yall acting like an artist can sit there drawing this that fast for a live show lol.”
Fans discussed it also on other social media platforms. One wrote on X, “Bring Me the Horizon openly flaunting some dogsh*t generative ai bullsh*t on tik tok gotta be the most disappointing sh*t i have ever seen. You’re one of the biggest metal bands in the world and you can’t hire an artist to make something for you? Honestly disgusting.”
Another individual added, “Bring Me the Horizon jumping on the AI trend is definitely a choice lol.” “Bring Me the Horizon using ai art is so f*cking annoying because the people who worked on nex gen’s cover and rollout art were such talented artists like what the hell guys,” one other person shared.
Another person criticized the band for using AI-generated art on their merch, writing, “AI generated tshirts being sold for £80 as part of your clothing label? F*cking EW.” One other said, “I really don’t care about your thoughts on AI until it effects what YOU do for a living (And it will eventually).”
Bring Me the Horizon is still enjoying the success of their ‘Next Gen’ album and their South American tour, which ends December 14 in Mexico City. They’ve also scheduled big European festivals for 2025.
