Linkin Park’s Mike Shinoda Recalls How Millions Of Dollars Slipped Through His Fingers

Recently speaking to Billboard, Linkin Park’s Mike Shinoda shared how he missed out on making millions with Spotify while discussing his investing career in music technology.

When asked about sharing an early success from his experience as an investor, the musician revealed:

“I was one of many investors and advisers when Spotify came to the U.S. To be honest, it wasn’t a lot of money — but it was fascinating to talk with Daniel [Ek] and his team as they were in the midst of the huge cultural shift that happened.”

In 2021, Shinoda also became an investor in Authentic Artists, a startup that uses AI to create virtual artists. This platform introduced 12 prototypes of these virtual artists, including a ‘lo-fi loving cyborg’ and a ‘high-energy half-iguana DJ.’

In the same interview, he was also asked if he was surprised by how much the industry has been talking about AI this year. To which the rocker replied:

“Unless you were already deep in the trenches, I think AI hit everybody in a similar way — it blew up very big, very fast — but part of that is people developing complex things behind the scenes. Once some of the general concepts about how one could use AI became more widely known — and the concerns and the creativity, all the different positive and negative sides of it — people started releasing things, and you started getting a sense of how fast it’s moving and all the things we could do.”

He added, sharing his further ideas on AI:

“It’s exciting, and it’s new, but you know, I come from an illustration background, and that artist community was up in arms immediately, saying, ‘Hey, guys, this technology is stealing from us. These are copyrighted images, and it’s pulling them and riffing off of them to make new things.’ That’s just the tip of the iceberg.”

Mike also stepped into the world of NFTs with different releases in recent years. In December 2021, he shared a special set of 5,000 exclusive digital collectibles called ‘Ziggurats’ NFTs. He personally designed each NFT. They included music and cover art, and no two NFTs were the same.